Breaking into the home-based cake makers industry is easy, it’s the staying in and making a profit that’s hard.
Cake Makers Cake Decorating home-based business
Researching the market is one of the most important parts of a businesses success. A lot of home-based bakeries seem to avoid this as the attitude seems to be, people just like cakes, no?
Determine what customers are looking for and how you can deliver what they want. Determine how much customers are willing to pay. Check out the latest industry trends and how you could possibly tap into them. Is there a niche market that you could concentrate to differentiate you from your local competitors? Is there a lack of organic or gluten-free products in your area? Concentrating on some of these areas can help you attract new customers and greatly increase your chance of success.
No matter what area or niche market you decide to focus on you will need to set prices that reflect those associated costs and the cost of your time in baking and decorating the product. The quality and type of ingredients will need to be factored in. However, if you do decide to focus on a niche market then often those additional costs can be offset against those type of products and your business can remain profitable. Many people undervalue the work that goes into producing each individual cake, not just in terms of baking and decorating the cake but marketing, sourcing and training.
Don’t worry about what other bakeries are doing, worry about the quality and the uniqueness of your own
Once you have decided what you love doing, Wedding cakes, cup cakes, novelty 3D cakes, stick to it. Try to specialise and try to be the best in your neighborhood. If you have been looking to try out a new technique or have a great idea for a new cake design, then don't wait for an order. Take the initiative and just bake it yourself. Invite friends to come over and taste it and get valuable feedback from them. With quality photos and good reviews, post these on your social media sites and website. Customers like to see trend setters not trend followers.
Marketing your business
Like any home-based business, your Cake Makers success depends largely on your commitment, planning and ability to market your products. Most small home-based businesses these days have some type of website and they understand the importance of ranking well in the search engines. However, almost all home-based bakers websites are static and are not visible on the internet. They lack the ability to connect with new customers. To differentiate your business, use a blog to promote your cakes and offer customers and cake enthusiasts a constant stream of new cake, contests, & videos. This will also increase your visibility on the internet through search engines, resulting in the ability to reach out to new potential customers through your website.